Pritesh Asher

Founder & CEO Juicy Chemistry

They are Co-founders of Juicy Chemistry, India’s first certified organic skin and personal care brand. JC, as it is known to its numerous followers, has over 100 products in certification by ECOCERT ( FRANCE ) in accordance with COSMOS standards, a global certification standard that upholds the inspection and certification of organic and ecological products, eco-friendly systems and respect for the environment throughout the production chain.

Headquartered in Coimbatore, this D2C brand has a presence in 5 countries and customers in over 20 countries.

The entire range of skin and hair care products at Juicy Chemistry is hand-made with select natural ingredients, sourced ethically from organic farms around the world. Delivering organic goodness from soil to your shelf.

However, JC doesn’t just stop at that. The founders have always ensured that the packaging is eco-friendly, sustainable, and recyclable so that once the product serves its purpose, it is recycled back into the soil.

In a constant endeavour to evolve and do better as a brand, Juicy Chemistry has now partnered with The Disposal Co. to recycle more plastic than it consumes and has taken a pledge to not only become Plastic Neutral this year, but also Plastic Positive.